How Ice Baths Can Boost Revenue for Gyms and Spas

Brass Monkey Ice Bath Review

The Growing Demand for Ice Baths in Gyms & Spas

Having spent years working in the fitness and wellness industry, I’ve seen trends come and go—but cold water therapy is here to stay. Whether you run a gym, spa, or wellness centre, incorporating a high-quality ice bath into your facility is one of the smartest investments you can make.

I’ve worked with plenty of cold plunge setups, and I can tell you that not all ice baths are created equal. The difference between a cheap, problem-prone unit and a commercial-grade ice bath is night and day. If you’re serious about offering a top-tier recovery experience that attracts clients, boosts retention, and adds real value to your business, then this is something you need to pay attention to.

Why Ice Baths Are Essential for Modern Fitness & Wellness Businesses

1. Stand Out & Stay Ahead of the Competition

Let’s be real—clients are getting savvier. They know what’s available, and they’re seeking out facilities that offer the best recovery tools. If your gym or spa doesn’t have an ice bath, they’ll go somewhere that does.

I’ve seen businesses transform their client base simply by adding a premium cold plunge. Athletes, biohackers, and serious fitness enthusiasts are actively looking for gyms with ice baths. And for spas, a well-designed cold plunge experience pairs perfectly with saunas and massage therapy, making it a must-have wellness service. Offering an ice bath experience can also attract new demographics, such as those interested in biohacking, longevity, and stress relief.

2. Ice Baths Pay for Themselves (and Then Some)

I get it—any big investment requires serious thought. But from my experience, a high-quality ice bath pays for itself quickly. Here’s why:

  • Higher Membership Tiers – Clients will pay extra for access to premium recovery tools.
  • Pay-Per-Use Sessions – Ice bath sessions can be offered as an add-on, boosting revenue.
  • Attract New Members – You’ll gain new clients who are specifically looking for cold plunge therapy.
  • Increase Retention – When clients see real results, they stick around longer.
  • Additional Corporate Clients – Businesses are now looking to offer wellness benefits for their employees, and an ice bath could be a game-changer for companies focused on health and productivity.
  • Group Training & Recovery Sessions – Many fitness centres are offering guided contrast therapy sessions, combining sauna and ice bath experiences, further monetising the investment.

A commercial-grade ice bath isn’t just an expense—it’s an investment in your business’s future.

Why Cheap Ice Baths Will Cost You More in the Long Run

Over the years, I’ve seen business owners make the mistake of cutting corners on ice bath installations, and it always comes back to bite them. Cheaper ice baths often mean:

  • Constant maintenance issues that take time and money to fix.
  • Inconsistent temperatures, making the experience frustrating for clients.
  • Poor filtration systems, leading to hygiene concerns.
  • Short lifespans, meaning you’ll have to replace the unit far sooner than expected.
  • Increased Liability Risks – A malfunctioning system could cause injuries or hygiene-related health concerns, which could damage your business reputation.
  • Negative Reviews & Reputation Damage – If clients experience an unsatisfactory cold plunge, they are likely to share their disappointment, which can deter potential new customers.

I always tell people: if you’re going to do it, do it right the first time. A high-quality, low-maintenance unit like the Brass Monkey Spa Range means you can set it up and trust that it will perform for years.

Why I Recommend the Brass Monkey Spa Range

Having tested and worked with various commercial ice baths, I can confidently say that Brass Monkey is the best choice for business owners who want reliability, efficiency, and an exceptional user experience.

What Makes Brass Monkey the Best Choice?

  • Automated Ice Creation – Forget manually adding ice; this system does it for you.
  • Precision Temperature Control – You can adjust and maintain the perfect temperature effortlessly.
  • Hygienic & Low Maintenance – Dual filtration and UV cleaning keep water crystal-clear.
  • App-Enabled Control – Manage temperature and scheduling from anywhere.
  • Built for Heavy Use – These baths are engineered for commercial settings, meaning they can handle frequent plunges without issues.
  • Energy Efficient – Keeps operating costs low without sacrificing performance.
  • Custom Branding Available – For businesses that want to create a premium, branded experience, customisation options allow you to integrate your ice bath into your overall wellness offering seamlessly.
  • Long-Term Warranty & Support – Investing in a commercial-grade ice bath means you need reliability, and Brass Monkey offers industry-leading warranties and aftercare support.

How an Ice Bath Will Transform Your Business

1. More Members, Higher Retention

People are searching for gyms and spas that offer cutting-edge recovery options. Adding a Brass Monkey Ice Bath helps position your business as a leader in wellness. The result? More sign-ups, more long-term clients, and greater loyalty.

2. New Revenue Streams

Adding an ice bath to your facility gives you multiple ways to monetise the experience:

  • Premium Membership Tiers – Exclusive access to recovery tools.
  • Standalone Cold Plunge Sessions – Charge per session or as part of a package.
  • Recovery Workshops – Offer guided cold therapy sessions.
  • Corporate Wellness Packages – Offer businesses access to ice bath recovery for employee wellbeing programs.
  • Contrast Therapy Bundles – Pair ice baths with sauna sessions to create high-value recovery experiences that command premium pricing.

3. Marketing & Social Media Exposure

Cold water therapy is highly Instagrammable. Clients will want to share their experiences, which means free word-of-mouth marketing for your gym or spa. A well-designed, premium ice bath becomes an attraction in itself. Having a standout wellness offering can be the deciding factor for potential clients choosing between your business and a competitor.

4. Attracting High-Profile Clients & Athletes

Many elite athletes, wellness influencers, and corporate executives seek out elite recovery solutions. A Brass Monkey Ice Bath positions your business as a premium wellness hub, drawing in high-value clientele. When these individuals visit your facility and share their experiences, your business gains valuable credibility and a powerful word-of-mouth presence.

Take the Plunge – You Won’t Regret It

In all my years in the industry, I’ve seen few wellness investments as impactful as a high-quality ice bath. The Brass Monkey Spa Range is hands down the best option for business owners who want to provide elite recovery experiences without the hassle of constant maintenance.

So here’s my recommendation: take the plunge. Make the investment now, and you’ll be reaping the rewards for years to come.

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